In recent days, most companies have realized that a video is a powerful tool to convey their products to the target audience. The average individual loves stories, and video allows you to provide interesting anecdotes about your brand, products, and features. Psychologists ensure that 90% of the information transmitted to the brain is visual.  In such a situation, brands that leverage videos to deliver promotional content have a better memory of the audience.

Studies show that 63% of companies have adopted video in their digital marketing strategies.  The fact that creating a video is easier than ever has supported this trend. Among companies that have turned to video, 82% believe it has helped boost sales.

While it’s clear that video is an integral part of modern marketing, companies are often unsure which editing tools to use. Given the competitive digital space, you can’t afford to compromise the quality of your videos. The right tool will help you stand out and create out-of-the-box content. In this article, we’ll walk you through the top ten video editing tools that will help you give your digital marketing initiatives a shot in the face.

Blender

For those who are fond of an open-source editing tool, Blender is the perfect option. Besides basic video trimming and splicing, you can experiment with 3D printed models. Blender offers animated graphics, keyframes, filters, and transitions. It allows you to change the speed of your clips, adjust the different layers, and preview the changes live as you work.

Waveform visualization gives you unmatched control over audio mixing. With Blender, you can easily sync video with audio and create high-quality content. Blender has 32 slots that you can use when working on audio, images, video, and special effects.

InVideo

InVideo is a  cloud-based video editing tool that allows you to choose from thousands of templates when creating your digital content. The tool supports multi-user editing and is the preferred option to create professional videos.

InVideo offers 24×7 chat support, proving to be an ideal choice for beginners in the early days of their video journey. With InVideo, you can customize templates and create videos in more than 70 languages. InVideo is integrated with social media platforms such as YouTube and Twitter, and you can directly download the modified content.

VideoPad

If audio is an integral part of your video-making journey, then you should consider using the VideoPad. The tool has several sound mixing tabs and overlays audio tracks.  VideoPad also has multiple displays that allow faster editing, and the transitions are fully customizable. Here, you can export the movies in multiple resolutions depending on their intended use.

Avidemux

Avidemux is a simple tool that is designed for simple cutting, filtering, and merging. As Avidemux is a free tool, it is a perfect pick for situations where your business is operating on a tight marketing budget. This non-linear editing tool has an uncluttered interface, and beginners can comfortably navigate around this tool.

With Avidemux, you get access to sharpening and de-noising filters that instantly improve the look of your content.  This tool supports a wide range of file types and works on MP4, ASF, AVI, MPEG, and DVD formats.

Animaker

If you are keen on making animated marketing content to explain the working of your product, you can go for Animaker. It has a simple drag and drop interface that lets you come up with professional videos in no time. Understand that animated videos are cost-effective and let you explain an innovative product more effectively.

Animaker has six video styles, and you can make a pick depending on the taste of your target demographics. With pre-designed templates for the different industries, Animaker simplifies the process of creating marketing videos.

VSDC Video Editor

The VSDC Video Editor has an impressive range of features and lets you add graphic transitions to your content. While this tool is available only for Windows devices, it offers an unmatched collection of special effects. The tool has a built-in screen capture mode that comes in handy while preparing demonstrative videos for promotional purposes. The masking tools let you hide, highlight or blur elements of the video to improve its visual appeal. The interface is simple, and there are multiple tutorial videos to guide novice editors on app usage.

Openshot

If you are a novice to video editing and cannot afford a steep learning curve, then Openshot is the perfect tool. The tool is surprisingly powerful and lets you alter the background of your content to the minutest detail. Openshot is an open-source tool that lets you trim your content in no time. While editing with Openshot, you get access to unlimited tracks and layers of content.

Lightworks

Lightworks is a comprehensive editing tool that has been used to create content for movies and commercials. It has a simple timeline that lets you effortlessly trim and edit your videos. The high-precision editing lets you achieve unmatched perfection on the clips that you edit.  Lightworks supports variable frame rate media and is ideal for editing professional marketing content.

Da Vinci Resolve 16

Da Vinci Resolve allows you greater control over the process of video editing. Here, you can have timelines with different resolutions, monitoring, frame rates, and output settings.

If you are looking for a quick path to video making, the intelligent auto-editing feature will be useful. This auto feature syncs the visual and audio clips and allows faster encoding.

Another advantage of the Da Vinci Resolve 16 is the facial recognition feature that automatically detects the faces in the clips.  It is one of the most refined editing tools and offers the finest color corrections and audio postproduction effects. Da Vinci Resolve 16 also supports 8K video editing.

Movie Maker 10

Movie Maker 10 is a dynamic tool that offers convenient trimming and joining of clips. There are multiple image filters and transition effects that let you create videos for free. The tool has a dedicated Animation tab to simplify the addition of music, title, and credit.

When you upgrade to the premium version of Movie Maker 10, you get access to variable motion, unlimited photo overlays, and full HD support. The only shortcoming of this tool is that it is available exclusively on Windows devices.

When choosing a video editing tool, make sure that you look beyond budget constraints and pick a convenient tool for your needs. The idea should be to pick a tool that simplifies video creation and lets you complete the job in minimal time. As you explore your video creation options, we hope that this article was helpful to you in your editing journey.

In recent days, most companies have realized that a video is a powerful tool to convey their products to the target audience. The average individual loves stories, and video allows you to provide interesting anecdotes about your brand, products, and features. Psychologists ensure that 90% of the information transmitted to the brain is visual.  In such a situation, brands that leverage videos to deliver promotional content have a better memory of the audience.

Studies show that 63% of companies have adopted video in their digital marketing strategies.  The fact that creating a video is easier than ever has supported this trend. Among companies that have turned to video, 82% believe it has helped boost sales.

While it’s clear that video is an integral part of modern marketing, companies are often unsure which editing tools to use. Given the competitive digital space, you can’t afford to compromise the quality of your videos. The right tool will help you stand out and create out-of-the-box content. In this article, we’ll walk you through the top ten video editing tools that will help you give your digital marketing initiatives a shot in the face.

Blender

For those who are fond of an open-source editing tool, Blender is the perfect option. Besides basic video trimming and splicing, you can experiment with 3D printed models. Blender offers animated graphics, keyframes, filters, and transitions. It allows you to change the speed of your clips, adjust the different layers, and preview the changes live as you work.

Waveform visualization gives you unmatched control over audio mixing. With Blender, you can easily sync video with audio and create high-quality content. Blender has 32 slots that you can use when working on audio, images, video, and special effects.

InVideo

InVideo is a  cloud-based video editing tool that allows you to choose from thousands of templates when creating your digital content. The tool supports multi-user editing and is the preferred option to create professional videos.

InVideo offers 24×7 chat support, proving to be an ideal choice for beginners in the early days of their video journey. With InVideo, you can customize templates and create videos in more than 70 languages. InVideo is integrated with social media platforms such as YouTube and Twitter, and you can directly download the modified content.

VideoPad

If audio is an integral part of your video-making journey, then you should consider using the VideoPad. The tool has several sound mixing tabs and overlays audio tracks.  VideoPad also has multiple displays that allow faster editing, and the transitions are fully customizable. Here, you can export the movies in multiple resolutions depending on their intended use.

Avidemux

Avidemux is a simple tool that is designed for simple cutting, filtering, and merging. As Avidemux is a free tool, it is a perfect pick for situations where your business is operating on a tight marketing budget. This non-linear editing tool has an uncluttered interface, and beginners can comfortably navigate around this tool.

With Avidemux, you get access to sharpening and de-noising filters that instantly improve the look of your content.  This tool supports a wide range of file types and works on MP4, ASF, AVI, MPEG, and DVD formats.

Animaker

If you are keen on making animated marketing content to explain the working of your product, you can go for Animaker. It has a simple drag and drop interface that lets you come up with professional videos in no time. Understand that animated videos are cost-effective and let you explain an innovative product more effectively.

Animaker has six video styles, and you can make a pick depending on the taste of your target demographics. With pre-designed templates for the different industries, Animaker simplifies the process of creating marketing videos.

VSDC Video Editor

The VSDC Video Editor has an impressive range of features and lets you add graphic transitions to your content. While this tool is available only for Windows devices, it offers an unmatched collection of special effects. The tool has a built-in screen capture mode that comes in handy while preparing demonstrative videos for promotional purposes. The masking tools let you hide, highlight or blur elements of the video to improve its visual appeal. The interface is simple, and there are multiple tutorial videos to guide novice editors on app usage.

Openshot

If you are a novice to video editing and cannot afford a steep learning curve, then Openshot is the perfect tool. The tool is surprisingly powerful and lets you alter the background of your content to the minutest detail. Openshot is an open-source tool that lets you trim your content in no time. While editing with Openshot, you get access to unlimited tracks and layers of content.

Lightworks

Lightworks is a comprehensive editing tool that has been used to create content for movies and commercials. It has a simple timeline that lets you effortlessly trim and edit your videos. The high-precision editing lets you achieve unmatched perfection on the clips that you edit.  Lightworks supports variable frame rate media and is ideal for editing professional marketing content.

Da Vinci Resolve 16

Da Vinci Resolve allows you greater control over the process of video editing. Here, you can have timelines with different resolutions, monitoring, frame rates, and output settings.

If you are looking for a quick path to video making, the intelligent auto-editing feature will be useful. This auto feature syncs the visual and audio clips and allows faster encoding.

Another advantage of the Da Vinci Resolve 16 is the facial recognition feature that automatically detects the faces in the clips.  It is one of the most refined editing tools and offers the finest color corrections and audio postproduction effects. Da Vinci Resolve 16 also supports 8K video editing.

Movie Maker 10

Movie Maker 10 is a dynamic tool that offers convenient trimming and joining of clips. There are multiple image filters and transition effects that let you create videos for free. The tool has a dedicated Animation tab to simplify the addition of music, title, and credit.

When you upgrade to the premium version of Movie Maker 10, you get access to variable motion, unlimited photo overlays, and full HD support. The only shortcoming of this tool is that it is available exclusively on Windows devices.

When choosing a video editing tool, make sure that you look beyond budget constraints and pick a convenient tool for your needs. The idea should be to pick a tool that simplifies video creation and lets you complete the job in minimal time. As you explore your video creation options, we hope that this article was helpful to you in your editing journey.

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Raushan Kumar
A Cook, Software analyst & Blogger.

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