Your logo is a window into your brand. It’s one of the first things potential customers see, and it’s an image that will be linked to your company in the minds of anyone who looks at it.
Despite the importance of a great logo, there are several common errors in logo design that companies make every day.
A bad logo hurts your engagement with consumers. It might confuse them, become an object of derision, or simply be too forgettable to make a lasting impression.
If you’ve never had to design a logo before, you might not know what kinds of problems to avoid, but have no fear; keep reading this article to learn six common errors in logo design.
Choosing the Wrong Font
Logo fonts and colours are important design components. Fonts, in particular, have a huge impact on how your logo is perceived by consumers: different fonts convey specific moods and ideas.
You’ve heard the critique that Comic Sans looks unprofessional; that’s only the tip of the iceberg when it comes to font psychology.
Too Much Complexity
It can be tempting to throw everything at the wall when you’re first designing your logo; you might have a dozen ideas that you’re shoving into a single image. This is not the right way to go.
Simple logo design is better in the long run; keep it clean, to the point, and easy to remember.
On the opposite end of the spectrum, there are over-simplified, indistinct logos that don’t leave a strong impression. You need to find a middle ground where your logo isn’t too busy but still looks unique.
Try a few different logo design ideas and see which one leaves the best impression on people. You can refine it from there.
Overreliance on Color
When you look at your logo design software, you may be overwhelmed by options–including a wide variety of different colours to splash across your logo. Resist that urge!
Design your logo in black and white first, then think about colour–if colour is the image’s focal point, the rest of the logo won’t stand on its own.
Sticking to Trends
Never base your logo on a current trend! Trends come and go, and if you base your logo on something temporarily trendy, you’ll regret it–it will quickly make your logo feel dated and out of touch.
A logo design service can help you come up with timeless ideas that won’t age poorly.
Logo File Issues
Finding a logo design you’re happy with isn’t the end of the process. Once the image is ready, you need to make sure the file is cleaned up, the image can scale, and so on.
You can find a logo creator online free that makes it easy to clean up your files and get them in the right format.
Avoid Errors in Logo Design
Errors in logo design may seem minor, but they can make a massive impact on your ability to connect with customers. By avoiding these design pitfalls, you can create a logo that looks stylish and memorable!
A great logo is a powerful marketing tool–one of many that your company can leverage to find success. For more advice and marketing strategies, visit our business blog!