For the average web user, the difference between Google and Amazon is significant. So what about Amazon SEO and Google SEO? What makes them different from each other? Let’s explore
As we all know, Google is one of the leading search engines in the world. However, there is another big name that is rapidly changing that – It is Amazon. The fact of the matter is that millions of people are using Amazon every day to find the products they need.
So, when planning for search engine optimization, you may be wondering if you should choose Amazon SEO or Google SEO to attract leads and drive conversions?
Today, we will discuss the difference between Amazon and Google SEO and help you choose the most suitable solution. So, without wasting much time, let’s get into the details!
How Does Google SEO Work?
When it comes to SEO, most people think of Google right away because it is the most popular search engine in the world today. Proof that there are more than 3 billion searches done every day on google. So, Google is, n doubt, is a powerful tool for finding information about businesses or products.
Basically, both Google SEO and Amazon SEO use keywords to rank in search results. Therefore, your task is to research and choose the right keywords to reach potential customers and drive them to your store.
Of course, many other factors affect Google SEO. For example, they increase the ranking of your websites based on backlinks which allow customers to visit your website from trusted sites.
As a result, if you earn a lot of valuable backlinks for your website, your website’s reputation will improve. Google will then increase your site’s ranking, allowing you to reach more potential customers.
Unlike Amazon, Google does not focus on conversions. Instead, they focus on clicks. That’s why they look at how customers interact with your website to determine if it is valuable.
Also, Google cares how many people click on your website rather than how long they stay on it. That’s why page speed is so important. In fact, if your site takes too long to load, customers will tend to look elsewhere. This increases the bounce rate, negatively affecting your SEO.
In short, to improve Google SEO, it is essential to improve the technical parts of your website. This includes tracking issues such as slow loading speeds and crawling errors. Then, fix them as soon as possible.
How Does Amazon SEO Work?
There is no denying that Amazon is the most popular search engine to find products. The proof is that about 90% of shoppers check this e-commerce platform even if they have already found the product elsewhere. Also, many people switched to buying at Amazon after that.
As more and more people rely on Amazon to find the right products, you should leverage Amazon SEO to drive conversions for your business.
For Amazon product listings, it’s important to choose relevant keywords for your product that will allow you to appear in the right search results. In addition, it is possible to integrate multiple keywords into your list to ensure your products appear in relevant search results.
Aside from keywords, many other factors will affect your Amazon SEO, such as customer reviews. Basically, Amazon always wants to provide quality products to their customers. That’s why they focus so much on reviews.
Of course, only positive reviews will help you improve your Amazon SEO. In fact, items that have a 4+ star review tend to sell a lot better. That means these products are more likely to convert, causing them to rank higher.
In addition, Amazon also cares about conversions. Therefore, it is terrible if you get a lot of traffic, but your conversion rate is low. This will definitely affect your Amazon SEO.
Amazon’s rating system only determines your product’s performance if it is listed on Amazon. So, your website and other campaigns don’t affect how your site ranks on Amazon.
Google SEO Vs. Amazon SEO: Which Is Better?
In general, these two platforms have their own advantages. Therefore, you should make a choice based on the audience and direction of your business.
Google is the right platform for potential customers who are just starting their search to figure out what they need. But, conversely, for customers who know what they want and need to find the right product, Amazon is the perfect pick.
In addition to your audience, you also need to focus on your campaign intentions. For example, are you looking to promote your product or business? Google SEO is perfect for promoting your business, while Amazon SEO focuses on getting potential customers to access your products.
So, if your goal is to drive conversions, Amazon SEO is the perfect pick for you. It allows you to reach valuable leads who are always ready to convert when they find the right product.
Why do you not think about using both platforms?
It is possible to combine Google SEO and Amazon SEO, as long as you know what you are doing. Not only will it allow you to reach more potential customers, but it will also help you earn more conversions.
In short, You can create an effective campaign using these two platforms together. Both have their own pros and cons, and when combined, they can help your business grow even further.
As you can probably guess, Amazon SEO and Google SEO are equally effective. Therefore, both are an essential part of your business if you want to increase the conversion rate. However, how you use them will depend on your audience and campaign intentions.
However, incorporating both of these platforms into your campaign is quite complicated, especially for the inexperienced. That is why you need to visit Olifant Digital now to speak with a trusted strategist.
So, are you ready to optimize your SEO plan for Amazon and Google? Please contact their experts now!