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Brno is aggressively consolidating its status as a primary Central European destination for corporate events, tech conferences, and industry exhibitions. Central to this strategy is the Brno Exhibition Centre (BVV), which is evolving from a traditional venue into a live technological laboratory.
The most significant development is the establishment of the Open 5G Hub Brno in March 2026. This center of excellence features a dedicated testing facility powered by private 5G network equipment from T-Mobile, integrated with video-sensing technology and Internet of Things (IoT) infrastructure.
Operating as part of the BVV Living Lab, the hub allows businesses and academic institutions to pilot real-world applications in:
- Smart city integration
- Industry 4.0 and autonomous transportation
- Logistics and future mobility
- Infrastructure management
The BVV currently maintains 14 exhibition halls and 19 conference halls, supported by digital services, free Wi-Fi, and established security checkpoints. While the 5G hub focuses on industrial testing, the venue has also confirmed the deployment of automated contactless registration gates for visitors.
MICE Market Integration
Brno’s appeal to the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is driven by its dense ecosystem of engineering firms, research institutions, and universities. The Open 5G Hub transforms the city's offering from mere connectivity to a functional environment for industrial trials and business partnerships.
Complementing the BVV, venues such as kongresák.space provide the necessary digital infrastructure—including high-speed internet and advanced videoconferencing—required for hybrid corporate gatherings.
Regional Tourism Performance
Tourism data from the South Moravian Tourism Authority and the Czech Statistical Office indicates strong growth for the wider region. In 2025, South Moravia welcomed 2,248,992 visitors, marking a growth of over 3% year-on-year.
International arrivals grew by approximately 6%, with the primary source markets being Slovakia, Poland, Germany, and Austria. Seasonal distribution shows a peak of 850,000 visitors during the summer, with 462,000 arriving in the final quarter.
Data Table: South Moravia Tourism Statistics (2025)
| Metric | Figure |
|---|---|
| Total Visitors | 2,248,992 |
| Year-on-Year Growth | > 3% |
| International Visitor Growth | $\approx$ 6% |
| Summer Season Visitors | $\approx$ 850,000 |
| Q4 Visitors | $\approx$ 462,000 |
| Leading Source Markets | Slovakia, Poland, Germany, Austria |
Why This Matters
From a logistical perspective, the launch of the Open 5G Hub shifts Brno from a "host city" to a "partner city." Most MICE destinations offer halls and hotels; Brno is now offering a sandbox for R&D. For international organizers in telecommunications and manufacturing, this means the venue itself becomes part of the presentation.
Our analysis of the route map and regional data suggests that Brno is successfully decoupling its tourism identity from Prague. By leveraging the "Living Lab" concept, the city is attracting a higher-value professional demographic that blends business travel with leisure (bleisure), utilizing the region's gastronomy and sites like Villa Tugendhat to extend stay durations.
Industry Outlook
Expect Brno to compete more aggressively for specialized engineering and "Industry 4.0" congresses. While the city is attracting remote talent via the Czechia Digital Nomad Programme—which maintains a 45-day processing framework for qualifying IT and marketing professionals—the real growth will be in corporate B2B events.
Market trends suggest that as private 5G applications move from theory to deployment, venues with integrated testing hubs will see a surge in demand from the automotive and logistics sectors.
