BTS followers waited with baited breath because the septet introduced that they’d be making their modeling debuts on the runways for Louis Vuitton, the French luxurious trend label that introduced the seven member boy band made from Jin, Suga, j-Hope, RM, Jimin , Jungkook, and V as their international model ambassadors in April this 12 months.
BTS appeared within the Louis Vuitton trend movie set in Seoul directed by South Korean filmmaker Jeon Go-woon. The boy band have been seen carrying by no means earlier than seen seems designed by Virgil Abloh. In his present notes Virgil shared the inspiration behind got here from the “idea of challenging preconceived notions and reimagining established codes.” The present notes additionally added that the style movie “stages a conversation between space, movement, and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity.”
The style movie started with a darkish display screen and a narrator spoke because the present started, “I had been a pilot for round seven years. Within the midst of unhealthy climate, I started my journey having gone via numerous quantities of typhoons. I used to be conversant in the skies however I got here throughout a completely overseas place. Tall skyscrapers, huge home windows, and lengthy halls.”
Talking concerning the partnership in April, Virgil had shared that the band was collaborating with Louis Vuitton as way more than model ambassadors. He had stated, “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
The band had taken to Twitter earlier to share the information, writing, “We are excited to be part of the upcoming #LouisVuitton show in Seoul! Purple heart this tweet to set a reminder to watch on July 7th at 7pm (KST).”
Louis Vuitton’s Instagram web page additionally shared the information, writing, “#LouisVuitton Ambassador and @bts.bighitofficial member Jimin shows off a silver tote bag from the collection at @ViriglAbloh’s #LVMenFW21 fashion show in Seoul.”
The Instagram deal with for the luxurious label additionally shared how the gathering was rescinding stereotypes and “employing fashion as a tool to change predetermined perceptions of dress codes” and the way it’s aiming to “construct new meanings. Defying society’s established cultural structure of outsiders versus insiders ” And that absolutely mirrored within the androgynous seems showcased within the movie with
ALSO SEE | PHOTOS: BTS debuts on runway with androgynous seems from Louis Vuitton’s Virgil Abloh
One other publish shared that the gathering “investigates the unconscious biases instilled in our collective psyche by the archaic norms of society”.
The septet debuted 34 new seems within the trend movie and far of the gathering was already showcased within the January present in Paris this 12 months titled The Voyage.
The boys walked towards the backdrop of the Artwork Bunker B39 artwork and tradition area carrying items from Louis Vuitton’s Fall-Winter 2021 assortment, which featured journey impressed clothes with airplane buttons, massive service baggage and LV-branded to-go espresso cups.