SEO Strategies: Why Does Google Care About Usability When Evaluating New SEO Strategies?


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SEO Strategies

One of the most crucial concepts in Search Engine Optimization is “Usability”. What is the user experience, you may ask? User experience is how users feel while navigating your website and search results pages. It also includes their satisfaction level when they find what they are looking for. You must attend an SEO course to understand the whole concept.

The faster you can deliver pages, the better user experience you can likely offer them. To help users experience your website the best you can perform in off-page seo optimization, you must be aware of your page speed. In order to optimize your website in a way that delivers the best experience to your visitors, here are several methods to keep in mind when optimizing your website.

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On-page seo is a way to make certain your site is easy to read and navigate. A user might just skim through your content and leave quickly without really seeing much of anything. This is where on-page seo comes in. You need to focus on your keywords, interlinking them throughout your web content and optimizing your images to give your users a much better browsing experience for small business link building.


Methods also include optimizing your meta tags and creating keyword density content. These two techniques will make sure you rank well for your target keyphrases. However, even with the right content, your rankings are useless if your website does not perform well in Google. This is where off-page optimization methods come in to get you ranked in Google. Some of these techniques include link building, directory submission, article submissions and social bookmarking.


Also entails optimizing your website and your internal linking structure. Internal links provide visitors with a shortcut from your main page to another section of your website. They also provide internal visibility by improving your search engine rankings. You should also focus on your page experience, or bounce rate.

Bounce Rate

Is also an important element in evaluating your search engine rankings. The bounce rate refers to the percentage of unique visits to a particular page. In other words, it is the percentage of new visits that didn’t leave a review and move on to the next pages on your site.  

For this reason, it is important to ensure that your design and other elements such as your navigation are easy to use and understand. According to Safari Digital Brisbane, addressing bounce rate is less about SEO and more about capitalising on the hard work that you have performed in an SEO campaign. Attracting more visitors to your website is important, but if they are not going through the correct sales funnel, then it is important to address onsite UX issues that may be holding the website back.

A good user experience in SEO starts with proper planning and implementation. There are many different things to keep in mind when optimizing your web site. Although it would be ideal to have everything perfect as soon as you start, no business can afford that kind of luxury. That is why you need to put in more time and effort into SEO, especially after you already reached the top of the rankings.

SEO Factors

There are many other factors that go into determining your page speed. For example, content, HTML coding, link structure, page speed, and other SEO factors. When you want to improve your ranking, it is important to consider all of these. A good strategy will definitely help you achieve top rankings, but it is important that you make the right choices in terms of elements and components. You may have to do lots of testing and research if you want to optimize your website for better results.

With a good user experience, you will also be able to achieve higher conversions and more visits to your website. In general, people spend less time on pages that are not interesting. A simple test has been proven to show that people spend more time on pages that are fun and interactive. If you want to achieve top rankings for your chosen keywords, you should definitely think about the usability of your website. If you focus more on the design aspect than the actual contents, you might find yourself falling behind other competitors.

SEO Rankings

Another SEO factor that plays an important role in determining your page speed is the usability of the web pages. If visitors find it difficult to use your website, they will probably leave your site quickly. The importance of a good user experience cannot be ignored any longer. In the past, it was believed that people don’t spend too much time on a website, but the reality tells us otherwise: users spend several minutes of their day on the site, which can be increased with a great user experience.

As mentioned earlier, there are many other factors that influence rankings. On the other hand, the user experience is one of the most important ones. You should always work towards improving the on-page user experience so that visitors will stay on your site longer and return back again. This way, you can achieve higher search engine rankings and enjoy higher conversion rates.

Raushan Kumar
A Cook, Software analyst & Blogger.


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