By 
Global Food Trade Hub Returns to Shanghai
The 29th edition of the Food & Hotel China (FHC) Shanghai trade show is scheduled for November 10 to 12, 2026. Hosted at the Shanghai World Expo Exhibition and Convention Center (SWEECC)—also known as the Shanghai New International Expo Center (SNIEC)—the event serves as a primary gateway for international brands entering the Chinese market.
To maximize industry coverage, the event co-locates three specialized shows:
- Bread and Bakery China
- ProWine China
- Shanghai Bar Show
These additions ensure a comprehensive ecosystem for professionals across the alcohol, catering, and hotel sectors.
Scaling Market Access in the Asia-Pacific
Organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., FHC Shanghai stands as the largest food, beverage, and hospitality exhibition in the Asia-Pacific region. The event utilizes a massive infrastructure, with the exhibition center spanning 2,000,000 square meters.
The show is designed to stimulate both corporate activity and leisure travel. By attracting thousands of international exhibitors, the event provides a significant economic boost to Shanghai's local hospitality network, including hotels and restaurants, during the traditional exhibition off-season.
European Influence and the "Region of Honor"
European nations will maintain a dominant presence, utilizing national and regional pavilions to showcase heritage and sustainability. The European Union will serve as the Region of Honor, highlighting over 220 organic and GI-protected (Geographical Indication) products.
Key European participants include:
- Western Europe: France, Germany, Belgium, Netherlands, Switzerland, UK.
- Southern Europe: Italy, Spain, Cyprus.
- Northern/Central Europe: Austria, Denmark.
The EU showcase will prioritize origin traceability, food safety standards, and regional culinary traditions through live tasting activities and educational sessions.
Strengthening Trade Corridors with the Americas
The 2026 edition will see a strong push from the Americas to secure agricultural trade pipelines. Major exporters from the United States, Canada, Brazil, and Peru will focus on bulk agricultural commodities and premium specialty goods.
Primary product focuses from the Americas include:
- Proteins: Premium beef, pork, and poultry.
- Seafood: Frozen seafood varieties.
- Produce: Tree nuts, dried fruits, and specialty grains.
- Consumer Goods: Snacks and craft beverages.
Event Specifications and Logistics
| Category | Details |
|---|---|
| Event Name | 29th FHC Shanghai Global Food Trade Show |
| Dates | November 10–12, 2026 |
| Venue | Shanghai New International Expo Centre (SNIEC) |
| Address | 2345 Longyang Road, Pudong New Area, Shanghai, China |
| Exhibition Area | Approximately 200,000 square metres |
| Exhibitors | 3,000–3,500+ exhibiting brands and companies |
| International Reach | More than 50 countries and regions |
| Trade Visitors | Around 130,000+ professional visitors |
| Organiser | Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. |
European Product Portfolio
| Category | Products Showcased |
|---|---|
| Dairy | Cheese, milk products, butter and cream |
| Mediterranean Foods | Olive oil, sauces and speciality ingredients |
| Meat Products | Cured meats and premium food products |
| Bakery | Pastry ingredients, bakery products and equipment |
| Chocolate | Artisan confectionery and premium sweets |
| Beverage Sector | Wine, spirits and craft beverages |
Attendee Access and Registration
FHC Shanghai is a strictly professional trade event. It is not open to the general public. Target attendees include:
- Hotel procurement teams and restaurant groups.
- International food importers and global distributors.
- Supermarket chains and e-commerce platforms.
- Catering companies and food service operators.
International visitors must register via the official platform using an email address. The system supports English and Simplified Chinese. Pre-registered guests can expedite badge collection by presenting a valid passport or photo identification.
Key Takeaways
- Scale: 3,500+ brands from 50+ countries targeting 130,000 buyers.
- EU Focus: The European Union is the Region of Honor, showcasing 220+ GI-protected products.
- Americas Trade: Heavy emphasis on beef, poultry, and nuts from the US, Canada, Brazil, and Peru.
- Economic Impact: The event drives significant business tourism and hospitality revenue for the city of Shanghai.
FAQ
Who can attend FHC Shanghai 2026? The event is exclusive to professional trade visitors, including importers, distributors, and hospitality procurement specialists.
How do international visitors register? Registration is completed through the official online platform. Users should provide an email address and bring a passport for badge verification.
What makes the 2026 edition unique? The European Union is the Region of Honor, focusing heavily on organic production and Geographical Indication (GI) protected products.
