Whether in films and games or on our streets and the catwalks: Cowboys are as popular as ever. Leather jackets, cowboy hats, jeans and boots are still part of almost every runway show year after year, even in the 21st century. This is not a new phenomenon, because the look has been copied for several decades, this was already seen in Ralf Lauren’s Double Denim and even in the 1950s, the rockabilly look showed some inspirations from the Wild West.

It seems that the style of the cowboys and cowgirls appears again and again in new interpretations over the decade. Even now: from well-known labels like Dior to brands like Ganni to Vogue covers, a wide variety of cowboy outfits can be seen today. With these tips you can easily recreate the look in everyday life without running the risk of looking disguised! After all, nobody wants that.

Cowboys in pop culture

A hit that recently stormed the charts with a loud yeehaw was the song Old Town Road by rapper Lil Nas X, who with country singer Billy Ray Cyrus unceremoniously brought the Wild West onto the world’s radios. However, that was only a small part of the ubiquitous wave of cowboys in our modern pop culture. New films appear regularly in the cinema that bring the riders from the Wild West of the USA to the screen.
It was not until December 2020 that a new western film came out with Neues aus der Welt , which has also been available in the film library of the Netflix streaming service in Germany since early February . Other hits like Lone Ranger, A Million Ways to Die in the Westand many others also bring the cowboys to the screen. Even in the Westworld series , the robots march across the screen in a Western look.

In games, too, players like to slip into the role of riders. Red Dead Redemption 2 from Rockstar Games is probably the most important and popular example. But the cowboys are also involved in the field of classic games. So a lot of games are made available in the online casino NetBet , which use a wide variety of topics. With the Cowboys Gold and Dead or Alive online slots, the Western is even on the reels of slot machines. The cowboys have long been celebrating a kind of renaissance in our modern pop culture. This also applies to fashion.

This is how the look fits

Nowadays, anyone who wants to bring the legendary look from the Wild West into everyday life also has a lot of options. As with so many things in life, it is important that more is not always better. Instead of overdoing it with too many cowboy bells and whistles, it is advisable to go for a few small accessories or just a western-themed piece. If you put on your cowboy boots, put on your cowboy hat, put on a leather jacket with long fringes and a shirt with a shoulder yoke and embroidery, you should be on your way to a theme party instead of strolling through the city with it.

Instead, you can just concentrate on the boots, which are available in all shapes and colors these days, so that you can wear them in your own style. For example, you can choose from different styles of cowboy boots in the Zalando online shopto find the couple that suits you best. Brown leather boots – also artificial leather – in cowboy style can be combined with casual outfits to give the look just a touch of western. Incidentally, it is advisable to do without the spurs, which really have no place in the 21st century. Instead of boots, however, you can also wear a plaid shirt, which is best tucked into jeans. If you use tight black jeans instead of light blue jeans, you can dampen the look a bit. Finally, of course, the leather jacket is a staple of style. Here you can have the courage to use fringes, but it is better not to overdo it.

The cowboys are still in. As in pop culture, they continue to find their place in fashion and develop their very special style, which has been picked up again and again decade after decade. It seems like the look is a trend that will never die out.

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