By 
Hưng Yên Province has officially deployed its Digital Tourism Map platform in 2026. The system allows domestic and international travelers to virtually visit historical remains, cultural sites, and traditional craft villages using VR360 technology. Developed by the Department of Culture, Sports and Tourism of Hưng Yên, the portal is a core pillar of the province's Digital Transformation Program and 2026 Tourism Promotion Program.
The platform, accessible via bandosodulichhungyen.vn, shifts the province away from traditional promotion methods toward a smart tourism ecosystem. By converting cultural resources into digital products, Hưng Yên aims to increase the visibility of Northern Vietnam's heritage sites.
The system focuses heavily on the architectural and cultural significance of Phố Hiến and various traditional craft villages. Rather than acting as a simple map, the portal serves as a centralized hub for destination data, accommodation options, local experiences, and travel suggestions.
Immersive VR360 Integration
The primary technical driver of the platform is VR360 technology. This creates panoramic digital environments, allowing users to navigate 360-degree views of historical landmarks and scenic attractions. A primary example is the digital modeling of Đền Mẫu (Mother Temple) in Phố Hiến, which allows users to inspect architectural features and cultural spaces remotely via mobile devices or computers.
Strategic Digital Framework
This initiative is part of a broader shift toward "smart tourism." Hưng Yên is integrating this map with previous projects involving QR-code applications and technology-based access points at museums. The province's long-term policy includes the adoption of 5G connectivity, Artificial Intelligence (AI), Internet of Things (IoT) systems, and cloud computing to manage cultural assets and improve the visitor experience.
Key Facts Breakdown
- Official Portal: bandosodulichhungyen.vn
- Launch Year: 2026
- Core Technology: VR360 (Panoramic virtual tours)
- Primary Focus Area: Phố Hiến and traditional craft villages
- Key Site Featured: Đền Mẫu (Mother Temple)
- Tech Roadmap: Integration of 5G, AI, IoT, and cloud computing
Data Table: Hưng Yên Digital Tourism Map Features
| Feature | Tourism Benefit |
|---|---|
| VR360 virtual tours | Panoramic digital exploration of destinations |
| Digital heritage models | Preservation and promotion of historical sites |
| Interactive destination search | Discovery of attractions, services, and experiences |
| QR-code integration | Instant access to localized tourism data |
| Centralized tourism database | Consistent, updated provincial information |
| Local product promotion | Visibility for craft villages, festivals, and OCOP products |
Why This Matters
From a logistical perspective, this move addresses a critical gap in "hidden gem" tourism. Most international travelers to Vietnam concentrate on major hubs; by providing an immersive preview, Hưng Yên reduces the "perceived risk" for travelers considering lesser-known provinces.
Our analysis suggests this is a strategic play for "Information Gain" in the traveler's journey. By allowing users to build personalized itineraries via a unified database rather than fragmented blogs or third-party sites, the province gains direct control over its brand narrative and data collection. For the traveler, the real impact is the removal of friction during the planning phase—moving from curiosity to booking through a verified, official digital experience.
Industry Outlook
The transition toward standardized tourism databases suggests that Hưng Yên is preparing for a data-driven tourism model. We expect to see these VR360 tools evolve into AR (Augmented Reality) on-site guides, where the digital map interacts with the physical location in real-time. Furthermore, the integration of OCOP (One Commune One Product) promotion indicates a shift toward integrating e-commerce directly into the tourism discovery process.
