Instagram Aesthetics: 5 Tips to Stand Out and Grow Followers


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Instagram Aesthetics: The look, feel, and aesthetic of your Instagram page are the first things people will notice when they check out your IG profile. If done properly, the layout, colors, tone, and overall feeling of your Instagram account make up an aesthetic that can help you improve brand recognition, stand out from the crowd, and grow the number of your followers.

That being said, creating a cohesive Instagram aesthetics can feel like a complicated task. Fortunately, we are here to help with these 5 tips. 

Instagram Aesthetics
Photo by Souvik Banerjee on Unsplash

Stick With Your Color Scheme #1

When we look at something, our brain often analyzes color as the initial piece of visual information. Each shade, tone, and hue evokes different emotions. An image can be infused with enthusiasm and energy by using vibrant and contrasting colors, whereas pastel hues that are lighter and softer can be peaceful and rejuvenating. Even the dearth of color has a vibe of its own. The use of black-and-white photos can create a sense of intrigue and mystery.

On Instagram, the most successful brands have a specific color palette. They choose the colors they believe best portray the brand’s personality. A color scheme also provides a sense of continuity to your account. With just one look at your page, a visitor can get a sense of who you are and what type of content to expect. It’s a big element in whether or not they will follow you.

Use Instagram Fonts #2

Using custom Instagram fonts is a great way to make your account even more creative, strengthen your brand’s personality, attract your audience’s attention, and make sure your content stands out. Fonts can also be used to place emphasis on certain words or highlight important details. 

The best and easiest way to add custom fonts is by using font generators. All you need to do is insert your text, choose a font, copy the converted text, and paste it into your IG bio, caption, Stories, or post description. 

Develop an Editing Style #3

Using presets is the simplest approach to modifying your image and keeping your Instagram style consistent. Instagram presets are pre-made filters that you may use in an editing app like TouchRetouch and Adobe Lightroom to apply to your images. You won’t have to spend hours working on your images, trying to figure out how much contrast or brightness you usually apply. Presets take care of everything for you. 

If you apply the same filter on every post, your material will have the consistency that an Instagram style requires.

Plan Ahead #4

Careful planning is the best way to ensure that your Instagram looks smart and professional. When you plan your feed ahead of time, you can see which posts work well together, where you need more of your brand’s prominent color, and when a lighter-colored image would be beneficial. This will save you time and improve your overall appeal.

You can use Instagram planners such as Instasize and Hopper HQ to reorder your images and see how they fit together on your feed. 

Don’t Stop With Your Feed #5

Having a beautiful and consistent feed is great but your audience may question what’s up if other elements on your page don’t match. Start with your IG Stories. Create a style guide once you’ve established your IG look so that you may refer to it when creating IG Stories material. It will also make it easier for anyone who publishes on your page in the future to match your style and tone.

Your Stories Highlights covers are another minor modification that has a major influence on your Instagram Aesthetics. When you use icons and colors for these covers that match or complement your brand’s color scheme, you give your profile an added visual boost.

Final Thoughts: Instagram Aesthetics

Having an IG feed that appears like a jumble might confuse your audience but if you build a consistent theme that reflects your brand’s identity, people will be able to tell what you’re about within seconds. This is a great way to establish an immediate connection with people who are a good match for you, i.e. those who are genuinely interested in what you have to offer. By following the 5 tips listed in this article, you will create a branded IG account that stands out and grow your followers. 

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Raushan Kumar
A Cook, Software analyst & Blogger.


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