The New Orleans-based rapper has teamed up with fellow artists Mannie Contemporary and Mia X to remake his iconic hit “Back That Thang Up” into a brand new vaccine anthem titled, “Vax That Thang Up.”

Vaccine hesitancy amongst individuals of coloration through the Covid-19 pandemic has been a difficulty and the trio lay out the explanations to be vaccinated with up to date lyrics like Mannie Contemporary quipping, “Gurl you can be the queen…after quarantine.”

“I just wanted to do something positive for my people and to stand in the front to show that I’m willing to sacrifice my life not just for me but also for my family,” Juvenile mentioned in an announcement. “We don’t know what we’re facing right now but we really do all need to be vaccinated so we can continue to do our thing and survive.”

The unique “Back That Thang Up” was recorded in 1998 and launched in 1999.

The marketing campaign is a collaboration between the artists, Atlanta-based artistic company Majority and BLK, one of many largest relationship apps made for Black singles.

Majority was co-founded by legendary basketball player-turned-analyst Shaquille O’Neal earlier this yr as a method to convey extra variety to the promoting world. O’Neal works for TNT, which shares a mum or dad firm with CNN.


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