Kelly Rowland x JustFab Fashion for strong women with style


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A special small capsule collection with clean looks, matching accessories and shoes has been put together for each spring month. From March to May, according to Kelly, the collections are inspired by different Greek goddesses. Woman power is her motto for March, which is entirely dedicated to the warrior goddess and while the varied April celebrates the creative spirit, in May she focuses on the graceful nature of women. At first it sounds like: everything is possible, but the March collection clearly attests to its sense of style with a pronounced sense of a clear line in design that runs through to the soles.

According to the mix and match principle, all parts can be combined in all colors and easily redesigned from casual, business or classy with appropriate footwear. The mules and sandals have names like Athena, Clio or Aphrodite, are made of soft synthetic leather and, with their trendy braided look, serve a trend that a large luxury label has started, with the difference that you can easily afford these shoes.

The core looks of the collection include the one-shoulder dress in a light rib knit, high leg slit and waist belt, as well as the blazer ensemble with a classic graphic silhouette. Our secret favorite, however, is the light trench, whose overcut arm creates an extremely modern twist.

The March collection is available in sizes from 36 to 46 in clear colors such as black, navy, camel, cream and white.

Where can I buy the Kelly Rowland looks?

Kellys Capsule Collections are available in limited numbers from March to May exclusively in the JustFab online shop. In times when it is important to avoid overproduction, only a limited number of each part was deliberately produced. So there is no need to hesitate when you like a style, because as we all know: your size is ALWAYS the first to go.

Kelly Rowland wanted her collections to be represented by strong model muses. For this she was able to win Nykhor Paul, a former refugee girl from Sudan, body-positive pioneer Diana Veras and the socially committed Pritika Swarup. When the campaign was shot, the singer herself was heavily pregnant, which proves that the looks work with any body shape.

For the first time as a designer, Kelly Rowland addresses all women for whom she has made this collection, emotionally and openly, in a letter:

“As a fashion designer and mother of two children […] it feels so surreal that I can do something that I love as my job. I couldn’t be more grateful to be able to express my creativity and share it with you. […] I grew up watching many amazing women including my mom T (Tina Knowles Lawson) who used her creativity to bring her dreams and ideas to life. I have always admired her and her creative spirit, which seemed to know no bounds. […] You are all warriors who bless the world with your creativity and show yourself with such grace. This collection was created from your stories. You are my role models: the warriors, the creative people, the women who lead with grace. This collection is for you. […] To women everywhere: Thank you. You inspire me. You are the reason the world turns. I hope this collection brings strength on your way, because it was designed to celebrate you. “

Raushan Kumar
A Cook, Software analyst & Blogger.


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