LATAM announced a promotional pricing window on 15 September 2026 to mark "Customer Day." The campaign provides reduced cash fares and mileage redemption options for passengers traveling within Brazil and on selected international itineraries.

The promotion is strictly time-limited, with a booking deadline of 23:59 on 15 September 2026. Our analysis indicates that these fares are inventory-led, meaning the lowest prices are tied to specific flight numbers and dates rather than a blanket discount across the schedule.

Flight & Route Impact Breakdown

Promotional pricing varies by cabin, date, and payment method. The following routes have been identified as primary examples of the current price floor:

  • São Paulo (GRU) – Uberlândia (UDI): From R$164.65 (incl. taxes) / 4,476 miles + taxes.
  • Brasília (BSB) – Belo Horizonte (CNF): From R$189.16 (incl. taxes) / 5,368 miles + taxes.
  • São Paulo (GRU) – Uberaba (UBA): From R$217.65 (incl. taxes) / 6,316 miles + taxes.
  • Belém (BEL) – Fortaleza (FOR): From R$244.35 (incl. taxes) / 6,594 miles + taxes.

Passenger Rights & Advisory

For the affected passenger, securing a promotional fare often involves trade-offs regarding flexibility. Our analysis of standard airline promotional policies suggests the following:

  • Fare Restrictions: These "starting at" prices typically apply to the most restrictive fare buckets. Passengers should verify if the ticket allows for changes or cancellations, as promotional fares often carry higher penalties or are non-refundable.
  • Ancillary Costs: The advertised cash fares may include taxes, but mileage redemptions almost always require additional cash payments for airport taxes. Passengers must calculate the "total cost of travel" before choosing miles over cash.
  • Rebooking Rights: Under Brazilian aviation regulations (ANAC), passengers retain the right to information regarding fare changes. However, because these are voluntary promotional bookings, the right to a refund is governed by the specific fare rules selected at the time of purchase.
  • Booking Strategy: To maximize the 30% discount, passengers should utilize flexible date search tools. If the lowest fare is unavailable for a specific date, checking adjacent days is the most effective way to find remaining promotional inventory.

Industry Analyst View

This campaign highlights LATAM's strategy to stimulate demand in regional Brazilian markets, specifically targeting the Minas Gerais (Uberlândia, Uberaba) and Northern (Belém) corridors. By offering both cash and mileage options, the airline is attempting to clear loyalty liability while simultaneously increasing load factors on secondary routes.

The short booking window—expiring 23:59 on 15 September—is a classic urgency tactic designed to drive immediate traffic to the booking engine. Travelers should prioritize routes with limited frequency, as these promotional seats disappear faster than those on high-capacity trunk routes like São Paulo to Brasília.

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