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  • IPL 2021 IPL’s Brand Value Falls, With Chennai Losing 16.5%; Mumbai Topped For 5th Consecutive Year

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Mumbai20 hours ago

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The Mumbai Indians team was the winner in IPL-13. Mumbai won the record for the fifth time.

The last year has been very challenging financially. Sports activities had stopped all over the world. Many tournaments had to be canceled or postponed. The corona epidemic also affected the IPL. The brand value of IPL in 2020 fell by 3.6%. This is Rs 47,500 crore in 2019. Whereas in 2020 it was 45,800 crores. There was also a loss in the value of the franchise.

Chennai Super Kings, ranked number 7 last season, suffered the biggest loss of 16.5% in brand value. Its brand value in 2019 was 732 crores. It increased to 611 crore in 2020. However, the franchise still holds the second highest brand value. Champion Mumbai Indians also suffered a loss of 5.9%. But it remains on top.

The value fell due to reduced sponsorship revenue: In the same way, there are many more.
The decline in franchisee’s brand value was due to a decrease in sponsorship revenue. Apart from this, the value of the league and franchise also fell due to the decline in ticket revenue, food and beverages.

The brand value of Delhi Capitals fell the least.

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