In today’s fast-paced business world, its no longer enough to simply create a website let your product do the talking. Now its all about remaining open, connected, and fluid. If you’re not engaging with your customers and/or readers, then you’re not meeting them on their level.

In order to keep up with the times, every new website needs to figure out a way (at least to a certain degree) to implement social media within their website. Whether its connecting to social media from your website, creating pages or profiles about your site on social media sites, or sending/delivering messages, it is extremely important to utilize social media and maximize your efforts in doing so.

To give you a head-start on how you may want to conduct business with your site in accordance to social media, here are five helpful tips:

Start ‘Tweeting’

One of the most important social media websites is Twitter, so by all accounts, you should dive head-first into the 140-character world that is Twitter, and use it the best you can. After you create your website’s own profile and start the process of networking, make sure you also add your Twitter Feed to your website or the site’s blog. Next, you can also grab a Twitter widget and place it on your site to allow visitors to immediately follow you on Twitter by clicking on “Follow Me”.

If you really want to take Twitter and your website to the next level, you can even offer visitors the ability to access their Twitter accounts directly from your website, allowing them to share, tweet, and scour your website all at once. If you want a company that will do all this job for you then visit affordable SEO services the UK now.

Connect With Facebook

Just about every business that is serious about reaching their target audience and selling their product is using social media in promotion, and most websites often start by maximizing the use of Facebook. However, it doesn’t have to end with a company profile, page, or group, as you can actually bring Facebook (and the reader) together right on your site.

Having Facebook Connect allows your audience to log in to your website without wasting time and energy creating log-in credentials. Instead, they simply click to connect, and they can access features regular log-in members do via their Facebook account. This extremely accessible and attractive feature can increase sign ups and can often lead to repeat visits.

Share, Share, Share

This is the simple idea of making any and all content on your website easily accessible and available to as many social media websites as possible. The further your social media boundaries can stretch, the more chances of your website being stumbled upon. And yes, that pun was absolutely intended.

Giving the reader the option to immediately share articles, videos, and other forms of media to Twitter, StumbleUpon, Digg, and many other social sites opens your site’s doors to the rest of the world and can only mean good things for your site’s success. Make sure these options are out in the open and easy to use, and you’ll see the benefits.

Reader Engagement

What’s better than linking to social media or giving endless social media options to your audience? How about showcasing media or events that allow your readers to socialize right on your site. It may sound a bit odd depending on your website/product, but if done the right way, it can be extremely beneficial.

From live steaming videos and audio, to member chat rooms, photo galleries, website contests, there are plenty of ways to gather your readers together to interact and enjoy your website even more than usual. The more you engage with your readers, the more they will come back and feel the urge to tell others about your website.

Keep Searching

New fads are starting every day. They don’t necessarily see that dramatic spike in popularity at that rapid of a pace, but when it happens, its huge, and you don’t want to be late to the party.

It is difficult to fathom a social media site trumping what Twitter and Facebook can do, but the possibility is out there, and even if they can’t best the top social sites, there are ideas forming as we speak for complex copy-cats. The important thing to remember is that in this age of social interaction online, no website is too minuscule in the grand scheme of your website’s outreach.

Try to keep yourself open-minded about social media, search the top social media sites a few times a month, and pay attention to how your visitors are using the social media so you can be aware of new trends, community involvement, and what you can do to make your site better through adding or subtracting social media outlets.

Online Marketing

The online marketing arena is still a fairly new marketing medium and the general consensus is that the internet isn’t going away. That being said, to be found online today is on the radar of most savvy business owners. Dominating the search results for the keywords your customers are searching for means that your company name is in your customer’s minds, they’re more likely to visit your website, and you’ll probably start getting the contacts you need to grow your company.

Online marketing services can be difficult to buy if you don’t know exactly what you need. Some services (like directory submissions or link-building) could actually harm your website’s credibility. Other services are obsolete and provide no value because they are no longer relevant (ex: submitting your site to 100′s of search engines that nobody uses). In actuality, you want to submit only in UK search engines.

The benefits of your business being found online are obvious, but the challenge of getting there can be daunting. There are thousands of companies that provide different services promising results, and if you don’t have a background in the latest & greatest methods, tools, or technology, it can be confusing on how to best spend your marketing dollar.

The challenge is to provide a simple service that works and fits into your online marketing budget. SEOcalling has been looking to supply value to your business’s online marketing needs in the same way that they help with hosting and web development.

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Raushan Kumar
A Cook, Software analyst & Blogger.

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