By 
The Core Development
Damen Yachting is advancing the construction of Project Vogue, the latest addition to the Amels 60 series. The vessel represents a strategic blend of proven Dutch naval engineering and high-end Italian customization. While the hull and exterior follow a successful established platform, the interior will be the first in the series designed by Rome-based designer Laura Sessa.
The acquisition, facilitated by Arcon Yachts, emphasizes a growing market trend where buyers prioritize "semi-custom" builds. This approach allows owners to leverage a tested technical foundation while implementing a completely unique aesthetic identity.
Key Facts Breakdown
- Vessel Name: Project Vogue
- Series: Amels 60
- Builder: Damen Yachting (Vlissingen, Netherlands)
- Delivery Date: 2027
- Interior Design: Laura Sessa (Rome, Italy)
- Exterior Design: Espen Øino
- Guest Capacity: 12 guests
- Crew Complement: 12 crew plus Captain
- Key Exterior Feature: 162-square-metre sundeck and forward helipad
Data Table
| Feature | Project Vogue Details |
|---|---|
| Yacht series | Amels 60 |
| Length | 60 metres |
| Builder | Damen Yachting |
| Build location | Vlissingen, Netherlands |
| Expected delivery | 2027 |
| Interior designer | Laura Sessa |
| Naval architecture | Damen Yachting |
| Exterior design | Espen Øino |
| Gross tonnage | 853GT |
| Maximum speed | 15.5 knots |
| Guest capacity | 12 guests |
| Crew capacity | 12 crew plus Captain |
| Sundeck | 162 square metres |
| Key feature | Forward helipad |
Why This Matters
From a logistical and market perspective, Project Vogue highlights the shift toward "platform-based luxury." For the owner, utilizing the Amels 60 platform mitigates the engineering risks and timeline uncertainties associated with a fully bespoke "ground-up" build.
The real impact lies in the interior appointment. By hiring Laura Sessa, the owner is moving away from the standardized "corporate luxury" look common in superyachts. Our analysis of the design brief—focusing on sculptural forms and tactile materials—suggests a move toward "residential" luxury, where the yacht feels less like a vessel and more like a private estate. For the charter market, this level of distinctiveness typically increases the vessel's desirability and daily rate, as high-net-worth individuals increasingly seek unique, non-interchangeable environments.
Industry Outlook
Damen Yachting currently maintains a robust pipeline with 11 active superyacht projects. The successful deployment of the Amels 60 and the recent delivery of the third Amels 80 indicate a strong demand for vessels in the 60-to-80-metre range. Expect further diversification in interior partnerships as shipyards move away from in-house styling to attract niche designers who can offer "information gain" in terms of art and architecture.
