Finally back in fashion fever. We have been waiting for the latest designer cooperation from H&M for weeks. Designer Simone Rocha’s looks will go on sale online on March 11th. And it doesn’t matter whether you have to queue in front of the store or virtually, the most popular items will be sold out in no time.
Too many words should not be wasted at this point, because Simone’s detailed designs speak best for themselves. Simply click your way through the fireworks of delicate flower patterns on voluminous tulle skirts, pearl decorations, Peter Pan collars, bows and oversize puff sleeves.
The collection in the characteristic Simone Rocha style is a hopeful homage of strong femininity to openness and community. The campaign, which was photographed for H&M by Tyler Mitchell, therefore focuses on friendship and joie de vivre.
“I hope that the collection will be worn for many years and that it will be valued over the long term. All creations were influenced by the ideas and inspirations that have shaped me and my own brand over the past 10 years. I’m really looking forward to seeing how they are worn, the looks reinterpreted and styled. ”Simone Rocha