Simone Rocha, a fashion designer with Irish roots, is launching a collection with H&M. Creative instincts were placed in her cradle, rocha’s father John is also well known to the fashion world as a designer. Simone’s style developed early, masterfully brimming all her designs with delicate details, and h&M fans can look forward to it.
In her collection for the Swedes, Simone Rocha will design women’s, men’s and children’s fashion for the first time. Sure, the master of details has focused on clothes for a special occasion. The focus is on suits, tulle dresses, knits and fine outerwear. But it wouldn’t be H&M if a few casual pieces like T-shirts or trench coats weren’t mixed underneath. Rocha’s hallmarks include particularly sparkling and glittering elements. For H&M, the young fashion designer has relied on pearls, rhinestones and co in jewellery, accessories and shoes.
The collection will be available in stores and online from 11 March 2021. The fashion house has already published its first pictures.
“I am so excited to work with H&M on this very special collection. It really is a celebration of the characteristics of my brand and the influences that have shaped me. Both as a designer and as a customer, I am a big fan of the H&M cooperation concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an impressive list of former partners to be a great part of it.” – Simone Rocha.