In an ever-changing digital world, constant developments have left brands scrambling to keep up with new trends. Digital marketing — the practice of promoting brand awareness, customer engagement, and adoption of a product or service through various digital channels like websites, social media sites, apps, and more — is no exception. As search engines crawl web pages and identify their contents, they also learn about your brand.
The level of indexing or recognition your website receives determines how much visibility you get to the world. In this blog post, we look at some of the best SEO strategies for cryptocurrency projects. If you’re looking to launch your idea and get exposure from investors but aren’t sure where to start, stay tuned as you’ll learn all you need to know about cryptocurrency SEO at the start of a crypto project in no time!
Have clear goals in mind when writing meta tags and headlines
Your meta tags are what the engines see when indexing your pages. And what the engines see is what they index. The more they like, the more they’ll make your site visible to readers and even rank higher in the search results.
And the same goes for your headlines: they have to be catchy and intriguing enough to capture the attention of the reader and compel him or her to click on your link. Even the online audience is more likely to take notice of the headlines than the tag lines. That is why you should have clear goals in mind when writing your meta tags and headlines.
Create fresh, compelling blog content based on user personas
When you write blog posts and articles, you should always keep your audience in mind.
- What do your users want?
- How can you serve their needs?
- How can you tap into their desires to become your next leads and customers?
These are the questions you need to be asking yourself when creating fresh, compelling blog content.
When creating your blog posts, you should make sure to follow the conversational tone that your crypto brand is using in your conversations on social media. This content should be custom-made for a specific audience, commonly referred to as your targeted user persona, based on their interests, preferences, and other details like their age, location, and other demographics.
Conduct quality research before writing articles and reviews
Quality is one of the biggest factors that determine a website’s visibility in search results. While you want to create blog posts around a wide spectrum of topics, your blog’s content shouldn’t be random. Make sure that you conduct quality research before writing your blog posts. Learn about various topics related to your cryptocurrency business, research statistics, and study user reviews to create blog content that’s accurate and not misleading. You can also conduct surveys and interviews with your users to gather valuable insights.
Create good image files for your site using encoding tools
One of the crucial factors that search engines use while indexing your cryptocurrency site is the image file on your site. Thus, make sure to create good image files for your site using an encoding tool like TinyMCE, WordSwag, or another WYSIWYG (what you see is what you get) editor. The more original images you create, the better your site will rank in the search results.
You’ll need to use an encoding tool to help you create good image files for your site. The problem with using a simple text editor to create your images is that the engines won’t be able to read the image file. However, using an encoding tool, you’ll be able to create good image files for your site that the engines can read.
Use HTML tags correctly to reach the right audience
When you write your crypto blog posts and articles, you need to use the right HTML tags. The right tags can help the engines understand what your content is about. For example, you need to use the <H> tag for headings.
- The <H1> tag should be used for your main headline, and the <H2> tag should be used for your subheadlines.
- The <A> tag should be used for links, the <EM> tag for italics, and <STRONG> for strong or bold text.
Rookie mistake #1: No video content strategy
Video marketing is one of the best strategies you can employ to get more exposure on search engines. The problem with most cryptocurrency projects is that they don’t have visual content. Thus, they can’t even start a YouTube channel to earn traffic. When you’re creating blog posts, you should focus on creating engaging content with images and text, but when creating blog posts with videos, you should focus on storytelling.
If you want to rank well in search engine results, you need to be consistent in the effort you put in to grow your online presence. This means you’ll need to use video content strategies, such as:
- creating video blog posts,
- creating videos for your blog posts,
- hosting video AMA sessions on your social media accounts and more.
Rookie mistake #2: No custom domains or SSL
Your website URL is the most powerful factor that search engines use while indexing your site. Thus, it’s essential to make sure that you take advantage of custom-made URLs for your cryptocurrency project. For example, if your project name is “CryptoLand,” you can use a custom URL like “https://cryptoland.online”.
Additionally, when choosing a URL, you should make sure to use an SSL (Secure Sockets Layer) URL. The URL should begin with “https://” and should include both “.online” and “.org”. It’s critical to make sure that the domain is available and that it can be easily purchased by cryptocurrency projects.
Cryptocurrency projects are constantly evolving and adapting to the ever-changing digital environment. You need to be on top of all the trends in digital marketing, especially in SEO, if you want to keep your projects relevant and competitive in the crypto space. Now that you’re familiar with the best SEO strategies for cryptocurrency projects, you can get started implementing them in your campaigns.