A brand new pilot program from TikTok would inject somewhat LinkedIn into the youthful video-based social community.

TikTok introduced that, beginning immediately, it’ll invite customers to submit video resumes to participating companies, together with Goal, Chipotle, Shopify, Meredith, NASCAR and the WWE. The corporate encourages candidates to point out off their abilities in a artistic method whereas tagging the content material with the hashtag #TikTokResumes.

The pilot program is TikTok’s newest effort to streamline the connection between manufacturers and creators, giving each much more cause to speculate time and money into the platform.

“#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok resumes and helps to reimagine recruiting and job discovery,” TikTok World Head of Advertising Nick Tran mentioned of the pilot.

The brand new pilot program can be discoverable via the devoted hashtag and on standalone website tiktokresumes.com, which additionally has some ideas for making use of and pattern movies. On that website, anybody can browse job listings by employer and fill out a brief questionnaire, attaching their video hyperlink. And sure, for higher or worse, pointing potential employers to your LinkedIn profile remains to be inspired.

TikTok views the brand new pilot as a “natural extension” of its school ambassador program, which recruits college students to function on-campus representatives selling the social community’s model. The pilot program will settle for TikTok resumes via July 31.

Of the taking part manufacturers listed on the brand new website, many openings are only for common ol’ jobs, like NASCAR in search of a gross sales rep and Target hunting for hourly warehouse workers to cowl the night time shift. (Ought to we actually be encouraging unemployed folks to leap via extra hoops to land gigs like this?)

Some listings are extra tailor-made to the TikTok ability set, like a gap at All Recipes for on-camera expertise to show viewers the right way to make fluffy biscuits or a supervising social producer role at Popsugar.

The normal resume hasn’t modified a lot through the years — record the stuff you probably did, preserve it on one web page — however any model hiring a social media supervisor or some other form of content material creator may very well be nicely served by TikTok’s newest creator economic system experiment.

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Raushan Kumar
A Cook, Software analyst & Blogger.


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