With so much modern business migrating to an internet-based, digital market, now more than ever, digital marketing is becoming one of the most important aspects of your business strategy. This article aims to give an overview of one of the most powerful digital marketing strategies, inbound marketing.
What is Inbound Marketing?
Inbound marketing is an incredibly powerful advertising strategy that focuses on funneling relevant customer searches towards your business’s website. This particular strategy is so effective because it focuses on customers that already have an interest in the products you provide, rather than trying to generate interest in a neutral customer.
This is done through a number of marketing techniques working together in unison in order to identify interested customers and carefully drive them towards your products. Some of the most relevant of these techniques, Search Engine Optimization, and Social Media Marketing, are discussed later on. The marketing techniques used in this strategy are specifically designed to be as non-intrusive as possible, so they should not generate any kind of negative response from potential consumers, which is a notable flaw in other, more direct marketing stratagem.
The Importance of Inbound Marketing
Because inbound marketing focuses on non-intrusively guiding interested customers towards your website, it has an incredibly high conversion rate. The effectiveness of driving highly specific traffic towards your site cannot be understated, and the techniques employed in an inbound marketing campaign are undeniably effective. Additionally, because such a high percentage of shoppers search online before making a purchase, competing effectively on a digital landscape can be highly beneficial to your sales numbers, both in-person and online.
Search Engine Optimization
Search Engine Optimization, or SEO, is the process of optimizing your website so that you appear more reliably in the searches that are relevant to your product or services, which is extremely beneficial to your chances of selling your product to that searcher. The technique revolves around boosting the chances of your website showing up as one of the top ten organic search results for specific terms and is particularly well paired with Social Media Marketing, which can help to generate increased interest in said search terms.
Social Media Marketing
Social Media Marketing is a marketing technique that revolves around creating customer interest in your products through the creation of relevant and interesting content on social media platforms. Not only does this term create a large amount of customer interest in your business, but it also helps to create a sense of familiarity and trust with your company. This strengthens and humanizes your brand, creating a sense of loyalty and a strong relationship between customers and your business.
Outsourcing Digital Marketing
Overseeing the development and implementation of your own digital marketing campaign can be both complex and costly, not to mention time-consuming. This means that it is often more convenient, both financially and logistically, to hire an external agency’s services to implement your digital marketing campaign. These external companies offer specalized services which allow for an efficient, effective, and highly successful marketing campaign to be swiftly implemented for your business, all at a relatively low cost to you.